HEYDAY is a fun, fresh, playful retail shop featuring a highly curated collection of quality women’s clothing, shoes, apothecary, home and stationery that are timeless, beautiful and modern. Always warm and welcoming, HEYDAY is committed to bringing fresh brands and notable designers to you.
Our philosophy is to effortlessly incorporate classic elements into your wardrobe — blending simplicity, luxury, style, comfort, flirtation and sophistication. HEYDAY provides options that exemplify quality over quantity for a beautiful, attainable look and lifestyle.
Jennifer Little—HEYDAY'S owner—has a strong eye for design, which plays an impactful role in her style. She is always looking at the full design scope when putting together a perfectly curated lifestyle. She has the uncanny ability to recognize everyone's beauty and style. Jennifer’s fun-loving, playful approach makes clients welcome and instantly at home. Regardless of medium, she implements color, texture and pattern in a fresh, soft, clean way.
Raised in Georgia, Jennifer has an appreciation for country life and city living. Born on the Georgia coast, she played outside on the rope swing and hunted for snails in the Darien marshes.
A few years later she moved to Athens, and in 1987 she moved to Peachtree City to begin various entrepreneurial endeavors in the neighborhood. Months later, Ryan Little moved into the same cul-de-sac and elementary school love was alive. Choosing Furnishings and Interiors at the University of Georgia was a natural fit for Jennifer’s love of photography and design. Jennifer and her husband Ryan, made stops in Starkville, Mississippi and Tallahassee, Florida where their children Luke and Emory were born. Now calling Fort Collins home, Jennifer spent four years locally growing her photography business, which began in Florida. Bringing together interior design, fashion, and photography was the perfect culmination of talents and dreams for Jennifer and HEYDAY.